Wendy’s is closing 140 underperforming locations

DUBLIN, Ohio (WKRC) – Fast food giant Wendy’s announced it will close 140 underperforming locations Thursday.

According to Restaurant Business Online (RBO),Wendy’s is closing 140 underperforming restaurants by the end of the year. The outlet reported that the company hopes the closings will strengthen the company’s overall health and prepare it for growth in the coming years.

The closures will affect both franchising and business, per RBO. The company announced the closings during a third-quarter earnings call.

The decision was made as a result of a review of individual Wendy’s locations to ensure they “meet our sales expectations, have the profitability to drive growth and deliver the Wendy’s brand experience to customers,” CEO Kirk Tanner said during the earnings call. per socket.

“We designed this initiative to ensure that over time many of these units will be replaced by new restaurants in better locations with significantly improved sales and profitability,” Tanner said, according to the RBO.

According to the outlet, Wendy’s saw its sales improve from last quarter due in part to the success of the “SpongeBob” Krabby Patty campaign, which has performed better than the company expected.

“It’s really built off of our core menu,” Tanner told the analyst, according to RBO. “The Krabby Patty burger is built from the square, fresh, never-frozen burger. And of course, leveraging our Frosty is always a game changer.”