Piano’s Brad Kella’s announcement has left fans in tears after John Lewis Christmas advert update

On By Littum

The Scouse pianist’s career continues to go from strength to strength

15:11, November 1, 2024Updated on Nov 1 2024 at 16.56

Brad Kella has provided the soundtrack for this year's John Lewis Christmas advert
Brad Kella has provided the soundtrack for this year’s John Lewis Christmas advert(Picture: Colin Lane/Liverpool Echo)

The Piano’s Brad Kella has revealed that he has provided the soundtrack for this year’s John Lewis Christmas advert. The musician, originally from Bootle, has shot to stardom since winning season two of the hit Channel 4 show.

The 23-year-old grew up in the care system and his inspiring story has captured the hearts of the nation. Brad has since signed a record deal and will be performing at the Philharmonic Hall later this month on November 29.

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His career continues to go from strength to strength as Brad has today announced that he is part of the long-awaited John Lewis advert. He said: “For me it is an absolute honor to be a part of such an amazing and magical project.

“This will really get people excited about picking out presents for their loved ones, and Christmas starts in most households when the John Lewis Christmas advert comes on, so it’s great to be part of the build-up to that. When I was a young aspiring composer, I dreamed and manifested that hopefully one day I would compose music for John Lewis, and to say that it has come true is a dream come true for me.”

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John Lewis has today launched the second campaign in its Christmas trilogy, Give Kwowingly. The second chapter has featured an exclusive first look at the Christmas ad on its Instagram page.

The post is headlined: “The best gifts are the ones they never knew they wanted.” Performing a piano rendition of Bob Dylan’s Make You Feel My Love, Brad took to the comments to acknowledge his involvement in the campaign. He said: “It was a pleasure to play this amazing music.”

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Samantha Morton has once again voiced the campaign, viewers were moved by the teaser ad with many taking to the comments saying it tugged at the heartstrings.

Lewis commented along with a tearful emoji: “Oh stop it.” Destiny added: “So so cute! The humble sweater really tells a story.” Denise commented, “This was a tough watch.”

The John Lewis Christmas campaign has been created in collaboration with Saatchi and Saatchi. Chief Creative Officer Franki Goodwin said: “Although we are a few weeks out, the journey to find the perfect Christmas gift really starts now. It was important that we captured this insight in this second chapter and brought our amazing supplier brands into the story.

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“There is so much beauty in the wisdom of knowing our loved ones at this time of year and knowing how much the right gift can have in their lives for years to come. We are excited to see this chapter in the real world where we drive real products and put John Lewis at the center of thoughtful gifts.”

Charlotte Lock, Customer Director at John Lewis, added: “At John Lewis we recognize the changing dynamics of Christmas shopping. As Back Friday builds and our customers focus on finding the right gift for their loved ones, this campaign provides them with inspiration.

“It also reminds them that they can always buy the right gift at the right price at John Lewis, not just over the Black Friday period. After all, John Lewis knows more about giving great gifts than any other retailer – we’ve .that for 160 years.

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“We are delighted that this includes our MxC range. John Lewis has a long-standing commitment to the carer community through its employment program and fundraising and we are thrilled to feature incredible carer talent in this campaign and showcase gifts made by carer designers .”