Macy’s unveils new character balloons including Minnie Mouse and Spider-Man for the Thanksgiving Day Parade

NEW YORK CITY (WABC) — Macy’s unveiled new character balloons for the 98th Macy’s Thanksgiving Day Parade.

Macy’s newest Parade character balloons will take center stage at the 98th Macy’s Thanksgiving Day Parade on Thursday, November 28.

Since their introduction to the series in 1927, character balloons have become some of the most anticipated elements of the iconic holiday tradition.

Each year, Macy’s Studios welcomes new and beloved characters from entertainment and pop culture; in 2024, six new balloons will make their debut flights.

New featured balloons joining the lineup this year include Disney’s Minnie Mouse by The Walt Disney Company; Extraordinary NoorahTM & The Elf on the Shelf by The Lumisella Company; Gabby by Dreamworks Animation; Goku by Dragon Ball/Toi Animation; Marshall of Nickelodeon; and Spider-Man by Marvel.

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